Facebook tests ads in virtual reality headsets

Facebook has begun displaying ads in its Oculus virtual reality headsets, despite the founder of the platform saying it would never do so.

In what the social network described as an experiment, ads will begin to appear in a game called Balston with other developers rolling out similar ads.

It said it would listen to feedback before launching virtual reality ads more widely.

It also revealed it is testing new ad formats "that are unique to VR".

In 2017, shortly after Facebook bought Oculus, creator Palmer Luckey told the Next Web: "We are not going to track you, flash ads at you, or do anything invasive."

Users will be able to hide specific ads or those from a certain advertiser and Facebook promised that its privacy policy would remain the same.

"Facebook will get new information, like whether you interacted with an ad, and if so, how... for example, if you clicked on the ad for more information or if you hid the ad."

It encourages customers to share their feedback via the Oculus support page.

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